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【YKK拉鏈行業(yè)新聞】快時尚品牌Zara上周發(fā)布了一款新的零售概念，即將席卷全球近100個市場。該品牌將在倫敦升級旗艦店。

經(jīng)過4個月的改造，位于倫敦東倫敦韋斯特福德的花旗旗艦店面積4500平方米，擁有智能試衣間、自助結賬臺和在線自助皮卡等先進技術，再次展示了世界上最大的服裝零售商InditexSA ITX。MC印度紡紗的決心從根本上改善了客戶的購物體驗。

除了產(chǎn)品的婦女,男子和兒童服裝實踐區(qū),商店也配備了點擊小區(qū)域,客戶只顯示在線訂單條碼可以提貨,可以處理2400年整個包同時全自動的機械臂在后臺操作。網(wǎng)上購物單可以在下午2點前在商店買到，否則第二天就會提貨。
根據(jù)3月《華爾街日報》的文章,Zara在小訂單在全球在線業(yè)務占到三分之一,上海ykk拉鏈盡管高效的物流網(wǎng)絡和發(fā)達的中國似乎不可思議,但這樣的高比例的排場,導致許多當?shù)厣痰曩徫矬w驗產(chǎn)生重大影響。
結帳的多樣性也是Zara新零售理念的一個特點。保守的人工出納，基于兩層的商店必須接受移動支付和信用卡的自助結賬設備，店員會為顧客拿賬單，或者購物建議，排隊結賬，并打破代碼。
該系統(tǒng)與RFID視頻識別系統(tǒng)的交互作用可以檢測到顧客所持有的服裝，使顧客能夠看到實際的試穿效果，并提供購物推薦。在這家店之前，Zara已經(jīng)從今年開始逐步將AR增強現(xiàn)實體驗引入到全球120家旗艦店。
Zara發(fā)言人EchevarriaHernandez說，射頻識別系統(tǒng)還將幫助他將庫存監(jiān)控的頻率從3天降低到2小時。
從襯衫店店員提供的服裝工廠，為了深入了解大眾民主時尚頭的零售，最終建立了大約7500家InditexSA印度紡車集團的員工阿曼西奧特加，阿曼，商店一直是其商業(yè)和投資策略的第一優(yōu)先。
該集團現(xiàn)任董事長兼首席執(zhí)行官帕布洛伊斯拉(PabloIsla)表示，將重新開放扎拉斯特福德的Inditex旗艦店。近年來，我以創(chuàng)新的方式將實體和在線全球銷售平臺作為目標，重點投資優(yōu)化最尖端的技術和店鋪PabloIsla說，集團現(xiàn)在已經(jīng)準備好了無縫線上和線下渠道的發(fā)展機會，由商業(yè)模式帶來。
去年在實體同店銷售增長(一半至5%的情況下,InditexSA印度紡織集團銷售數(shù)據(jù)仍能保持41%的增長,銷售額占10%的集團253.36億歐元的凈銷售額約25億歐元,引入電子商務47數(shù)碼市場銷售占12%
Zara更天真，數(shù)字線路布局更廣泛，而且美觀、流暢、便捷的購物體驗使InditexSA印度紡紗集團在電子商務方面的表現(xiàn)遠遠超過H&M的母公司Henn&MauritzABHMb。ST、Mark&SpencerGroupPLCMKS L m&s服裝零售商等。
在ZaraH&M在線部署緩慢、經(jīng)驗不足的情況下，但由于過度擴張和產(chǎn)品問題，  ykk隱形拉鏈2015年以來同店銷售額未能增長，在過去的一年里，Henn&MauritzABHMb。自今年以來，ST股價下跌超過三分之一的集團主席StefanPersson，總計64億瑞典克朗(7.35億美元)采取了許多增持行動，導致了該犯罪嫌疑人的私有化。StefanPersson家族目前持有Henn&MauritzAB 49.9%的股份，以及75%的投票權。
位于倫敦東部的WestfieldStratfordCiti旗艦店的自助服務區(qū)域，Zara。
新的高技術、高效率的零售模式，尤其是使用點擊選擇自動化技術，有望幫助企業(yè)集團InditexSA在近年來提高其毛利率。
2017財年利潤率將進一步下降至2017年的基點，至56.3%，2013年的毛利率接近60%，南通ykk拉鏈據(jù)ChriChaviara的分析師估計，該集團升級后的門店將長達兩年時間，以看到銷售和收入的明顯改善。
當?shù)胤治鰩煂υ赯ara門店使用機器人的決定持保留態(tài)度。
零售行業(yè)執(zhí)行副總裁兼客戶體驗咨詢公司wdpartners LeePeterson指出，去年全球最大的在線零售商亞馬遜公司(Amazon.com Inc.):亞馬遜使用了超過75000個機器人的MZN，

Zara, the fast fashion brand, last week unveiled a new retail concept in the digital age that is about to sweep the world's nearly 100 markets, as it upgrades its flagship store in London.

After 4 months of transformation, an area of 4500 square meters of east London WestfieldStratfordCiti flagship store with the intelligent fitting room, self-service checkout and order online self-help pickup vanguard technology such as appearance, again showed the world's largest clothing retailer InditexSA ITX. MC Indian spinning of the determination to fundamentally improve the customer shopping experience.
In addition to the product of women's, men's and children's clothing practice area, the shop is also equipped with click pickup zone, customers simply show online order barcode can pick up the goods, the whole by can handle 2400 packages at the same time in the background of mechanical arm fully automatic operation. The online shopping order can be picked up at the store on the same day before 2 PM, otherwise the goods will be picked up the next day.
According to the Wall Street journal article in March, Zara on pickup order in global online business accounted for up to one third, although the efficient logistics network and developed China seems incredible, but such a high proportion of really ostentation and extravagance, which leads to many local stores big impact shopping experience.
The diversity of checkout is also a feature of Zara's new retail concept. Conservative artificial cashier, based on the two layers of stores have to accept mobile payments and credit card's self-service checkout equipment, the clerk will be holding the bill for the customer, or shopping advice, line order out of stock, and break code.
The interaction of the system with RFID video identification system can detect the clothes that the customer is holding, so that the customer can see the actual try-on effect and provide shopping recommendation. Before this store, Zara has gradually introduced AR augmented reality experience to 120 flagship stores around the world from this year.
Zara spokesman EchevarriaHernandez said the RFID system would also help him reduce the frequency of inventory monitoring from three days to two hours.
For garment factories from shirt shop assistant to offer, to gain insight into mass democracy fashion head set foot on the retail and eventually establish has about 7500 stores InditexSA Indian spinning group people AmancioOrtega theo ortega, Oman, store has always been its business and investment strategy of top priority.
The current chairman and chief executive of the group, PabloIsla, said it would reopen ZaraStratford's flagship store for Inditex. In recent years I to invention fully merged entity and online global sales platform as the goal, key investment optimization the most cutting-edge technology and stores PabloIsla says the group is now ready for seamless online and offline channels development opportunities brought by the business model.
In entity same-store sales growth last year (one-half to 5% of cases, InditexSA Indian spinning group sales Numbers can still maintain a 41% growth, sales account for 10% of the group net sales of 25.336 billion euros or about 2.5 billion euros, the introduction of electronic commerce 47 digital market sales accounted for 12%
Zara more naive and a wide range of digital line layout, and beautiful, smooth and convenient shopping experience makes InditexSA Indian spinning group in the aspect of e-commerce far outperform H&M parent Henn&MauritzABHMb. ST and Mark&SpencerGroupPLCMKS L m&s clothing retailers, etc.
After ZaraH&M online deployment is slow, poor experience, but because of excessive expansion and product problems, same-store sales since 2015 has failed to grow, in the past year Henn&MauritzABHMb. ST shares tumbled more than a third group chairman StefanPersson since this year, for a total of 6.4 billion kronor ($735 million) takes many overweight move caused the privatisation of the suspect. The StefanPersson family now holds a 49.9 per cent stake in Henn&MauritzAB and 75 per cent of the voting rights.
The self-service area in the flagship store of the WestfieldStratfordCiti in east London, Zara.
The new high-technology, high-efficiency retail model, particularly the use of click-picking automation, is expected to help InditexSA, a conglomerate, increase its gross margins in recent years.
Fiscal 2017 profit margins fall further points to 2017 basis points to 56.3% and gross margin in 2013 was close to 60%, an analyst at ChriChaviara estimated after the group upgraded stores will be up to two years to see the obvious improvement of sales and earnings.
Local analysts have reservations about the decision to use robots in Zara stores.
Retail industry executive vice President of customer experience consulting company WDPartner LeePeterson pointed out that last year the world's largest online retailer Amazon.com Inc., NA SDA Q: amazon USES A MZN beyond 75000 robots, but it is in above of 50000 square meters of distribution center operations. Big-box retailers can understand, but small boutique stores do, too. LeePeterson said.
Retail PaulaRosenblum RSRResearch technology research institutions managing partner also said a bit hard to believe that Zara click pickup business worth group to promote automation invest a lot of money, if this is true, but he also said the investment will achieve even greater success for the group.